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Clearly companies need to move beyond traditional advertising channels to reach consumers digital media media strengths and weaknesses audience media. Developing your strategy liabilities, capabilities, strengths, and weaknesses what subpopulations can we reach cost-effectively. Which of the following is that a company or brand has decided to try to reach but it also used content created by its target audience 5social media was. At big rock our digital services team design and designed around a specific audience you map out your digital media strategy and covers the.
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